Of all the advertising schemes promoted by Madison Avenue, is there ONE which does not appeal to human depravity one way or another? Is there a marketing campaign which does not depend on the seven deadly sins? Is there a sales pitch which is not at base contempt for the moral fiber of human beings? Maybe they know what they’re doing…
Pride envy, avarice, lust, gluttony, sloth, and rage.
All prime means of seducing the human spirit. All employed with vigor by Mammon and the votaries of Mammon.
Think how salesmen are trained (I once went through a lengthy class, before I realized I didn’t have it in me.) and what forces they are taught to use. Is there any sales mechanism which is not designed to target the worst of human failings?
Consider how, in keeping up with the Joneses, feeling the pride of ownership, knowing you deserve the best, you have succumbed to the base elements of human nature.
Consider also how if you do as the uncritical economic animals (homo economicus) in responding to these appeals, you will have not the wherewithal in time or resources to help the needy and downtrodden. (Not to mention the aversion you will acquire for having those smelly unwashed ragged muffins near YOUR shiny baubles.)
Consider how much you really and truly needed your last ten purchases, and why you made them.
Are you behaving like a human being? Like a child of God? Like a person seeking sainthood? (It’s our Vocation, you know.)
Or, are you a reactive alimentary canal with easily tingled reproductive apparatus and conditioned to dispense cash whenever a bell rings?
You cannot serve both God and Mammon.
Adbusters did this cute little thing a few years back. It is well done, just like what you see in the slicks.
And so damnably true.